Bridging the Reporting Metrics Gap

Learn how to bridge common email marketing perception gaps

When it comes to email, most marketers think they’re doing a great job communicating with consumers and sending them relevant content. However, according to the DMA’s Email Research series (sponsored by Validity), consumers don’t always feel that’s the case.

Marketers often lack the right data to measure their true effectiveness, which leads to gaps in how consumers and marketers perceive email marketing. If marketers choose not to address these gaps, it could ultimately damage the effectiveness of their email program and hurt their bottom line.

Download our infographic, Bridging the Reporting Metrics Gap, to discover six of the most common email marketing perception gaps and tips for how to bridge them.