9 Things Every Marketer Must Know About Email

9 THINGS TO KNOW ABOUT EMAIL

We spun up 9 Things Every Marketer Must Know About Email  based on repeated inquiries from marketers for more information on email basics. In this paper, 250ok CEO, Greg Kraios, and Inbox Pros CEO, Chris Arrendale, both long-time members of the Email Experience Council (EEC) and Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), give you expert perspective on a variety of issues ranging from inbox branding, feedback loops, single opt-in versus double opt-in, permission marketing, email authentication, DMARC, and more.

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Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time