Landing in the inbox is the first step towards building a relationship with subscribers; however, last year, marketers struggled to achieve that first connection. Between April 2015 and June 2016, global inbox placement declined slowly by steadily quarter over quarter, with some regions bearing the brunt of that decrease.
In our 2016 benchmark report, we share the state of deliverability, including:
- How email gets delivered and how to measure inbox placement
- Global inbox placement trends broken out by quarter
- Deliverability statistics for eight individual countries
By understanding the deliverability landscape and how your program compares, you can identify missed opportunities to connect with your subscribers and work towards increasing your deliverability and—ultimately—your ROI.