Everest

2016 Deliverability Benchmark Report

INBOX PLACEMENT RATES TRENDING DOWNWARD

Landing in the inbox is the first step towards building a relationship with subscribers; however, last year, marketers struggled to achieve that first connection. Between April 2015 and June 2016, global inbox placement declined slowly by steadily quarter over quarter, with some regions bearing the brunt of that decrease.

In our 2016 benchmark report, we share the state of deliverability, including:

  • How email gets delivered and how to measure inbox placement
  • Global inbox placement trends broken out by quarter
  • Deliverability statistics for eight individual countries

By understanding the deliverability landscape and how your program compares, you can identify missed opportunities to connect with your subscribers and work towards increasing your deliverability and—ultimately—your ROI.

Download the Report

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time