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Four Ways to Find Student Marketing Success with Data
Using the right data to reach the right students
Even though digital engagement with prospective students and alumni is critical to higher education institutions, a most schools haven’t invested in data quality, making their marketing unreliable and ineffective.
While colleges and universities face shrinking endowments and decreased enrollments, implementing new processes to collect the data they need can create issues like a tech learning curve and need for new security and procedural protocols. These challenges can make the ROI on better data feel like a gamble.
In this playbook, we’ll explore four ways higher education institutions can clean, organize, and use better data to create more effective, less expensive, and deeply personalized student marketing.
Some of the things you’ll find inside:
- Optimizing and authenticating data to ensure data integrity
- Using a personalized approach to stand out in the crowded competitive
- The benefit of automated message triggers at key stages of the prospective student’s journey
These institutions rely on Validity’s leading data quality solution, DemandTools, to clean and manage their data to get better results from student and alumni marketing.
These institutions rely on Validity’s leading data quality solution, DemandTools, to clean and manage their data to get better results from student and alumni marketing.
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