Advanced deliverability tools that enhance your Litmus workflows.
January 27, 2022
When it comes to ecommerce, competition is fierce and consumer attention spans are fleeting. In this environment, email marketing is a...
January 13, 2022
Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their...
December 7, 2021
Email is a rockstar tool for engaging with fans who sing your brand’s praises. But if you’re not following common email best practices, there’s...
November 16, 2021
Since the introduction of Apple’s Mail Privacy Protection (MPP) on September 20th, we’ve monitored adoption closely. One-third (32 percent) of all email “opens” are now...
May 27, 2021
Natural disasters aren't going anywhere any time soon – and unfortunately, it seems like the frequency in unprecedented natural disasters has increased in recent...
March 23, 2021
Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the...
October 2, 2020
OK, I don’t want to scare you or anything, even though it is October, the spookiest month of the year. But, in our most...
September 24, 2020
Triggered emails, defined as an email deployed when an individual takes an action or meets a condition defined by the sender, has been around...
June 11, 2020
Email is currently living its best life. How do we know? Because we’ve partnered exclusively with Verizon Media to bring...
March 17, 2020
As a B2B email marketer, are you feeling left out when it comes to tips and tricks for effective email? A company aimed at...