January 4, 2024
My colleague Julie Stuck recently wrote a fantastic overview of the BIMI protocol changes we’ve seen over the...
November 7, 2023
They say time apart makes the heart grow fonder…but unfortunately, that isn’t usually the case with email subscribers. If you’ve built...
November 1, 2023
Imagine heading into a bustling business conference. The hall is filled with a myriad of attendees, each with their name tags proudly displayed....
September 21, 2023
As an email marketer, you might hear 'engagement' and think of the following things… Captivating copy
July 20, 2023
Picture this: you're an email marketer and you're firing on all cylinders. Your visuals are on point and your content is engaging....
June 20, 2023
Between constantly changing data privacy laws, the ever-present threat of a security breach, and AI evolving at break-neck speed, today's consumer...
February 7, 2023
Marketers are in the trenches this year dealing with forces like inflation and favorite tools being consolidated, which could mean having to learn...
November 17, 2022
Over the last few years, we’ve seen a shift in the email marketing landscape. Major mailbox providers have incorporated new subscriber engagement factors...
September 1, 2022
Email is one of the most powerful tools in any marketer’s arsenal. It lets you sell to your subscribers directly, ask them questions,...
January 13, 2022
Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their...