December 7, 2021
Videos are inherently engaging and memorable—and they have the unique ability to convey complex information in a short and captivating way. These qualities...
May 27, 2021
Natural disasters aren't going anywhere any time soon – and unfortunately, it seems like the frequency in unprecedented natural disasters has increased in recent...
March 23, 2021
Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the...
October 2, 2020
OK, I don’t want to scare you or anything, even though it is October, the spookiest month of the year. But, in our most...
January 30, 2020
Open rates are a key engagement signal for marketers. I mean, the name says it all—it’s the rate at which your recipients are opening...
February 28, 2019
The DMA (UK) has just launched its 2019 Consumer Email Tracker report. This is a “must read” for every email...
December 20, 2017
Consumers who overindulged in online shopping this year may have some reprieve from the upcoming inbox overload. Both Yahoo and Google recently...
July 17, 2017
Happy world emoji day! To honor this special day, we've put together some tips on incorporating emojis into your email program
December 12, 2016
It’s no surprise that mobile has changed the game. According to our research, mobile opens have increased 133 percent over the last...
September 6, 2016
Today’s consumers have more buying options than ever before—and thanks to email marketing—they’re constantly reminded of it. Not only does this create...