November 26, 2013
Every year, consumers are demanding more and more personalization from the marketing messages they receive. They don’t want to (and shouldn’t have to!) put...
October 17, 2012
We talk a lot about the importance of gleaning subscriber feedback, providing various choices with your mailstream, and essentially giving the subscriber control over...
September 6, 2012
Over the past several years I reviewed the deliverability and reputation of many marketers. While every company has their strengths and weaknesses when it...