September 6, 2016
A surprising number of marketers don’t understand that mailbox providers (MBPs) use subscriber engagement to determine where to filter (e.g. inbox, spam,...
November 26, 2013
Ok. So it’s not my anniversary, but who doesn’t like to celebrate a special occasion? Your subscribers are no different. While many marketers have...
October 17, 2012
We talk a lot about the importance of gleaning subscriber feedback, providing various choices with your mailstream, and essentially giving the subscriber control over...
September 6, 2012
Over the past several years I reviewed the deliverability and reputation of many marketers. While every company has their strengths and weaknesses when it...