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Email Infrastructure and Service Providers

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December 15, 2025

Peek Behind the Curtain: How Email Marketers Should Use Yahoo’s New Sender Hub Insights and Google Postmaster Tools v2

If you’ve been paying attention lately, you might have noticed a significant influx of updates from mailbox providers—and they’re not done yet!   Yahoo and Gmail have recently introduced two new features: Yahoo Sender Hub Insights and Google Postmaster Tools v2. These tools offer senders valuable insights into their email performance, helping them better understand how their messages...

By Matt Shore (Content Marketer)

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Email Infrastructure and Service Providers

October 29, 2025

Did Apple Forget How to Count? What the Jump from iOS 18 to iOS 26 Means for Marketers

If your phone is still running iOS 18.7, but you’re hearing buzz about iOS 26, you might be wondering: what happened to iOS...

By Julie Stuck (Senior Email Strategist)

Email Deliverability

October 3, 2025

Gmail Updates Marketers Need to Know: Purchase Tracking and ‘Most Relevant’ Promotions

Gmail is shaking things up again just in time for the peak holiday season!   When Gmail originally...

By Megan Farquharson (Email Strategist)

Email Deliverability

September 26, 2025

Why Gmail’s New Manage Subscriptions Feature Matters to Email Marketers

Gmail has made it easier for their users to unsubscribe from unwanted email programs—and email marketers should be grateful! Easier unsubscribes should...

By Megan Farquharson (Email Strategist)

AI

September 5, 2025

Smarter, Not Sneakier: The Right Way to Use AI in Email Marketing

In recent years, marketers have flocked to AI—but their audiences aren’t quite sold.  Martin Sorrell, founder of the global WPP advertising empire,...

By Guy Hanson (VP of Customer Engagement)

Email Deliverability

July 9, 2025

The Perfect Storm: How iOS 18.2 and Updated Yahoo Guidelines Impacted Email Engagement

The one constant in the email industry is that the email...

By Laura Christensen and Rafael Viana (Professional Services Team)

Email Deliverability

July 1, 2025

Gmail Annotations in 2025: What They Are, How They Work, and What Comes Next

Since launching in 2018, Gmail annotations have evolved into a key feature of Gmail’s promotions tab.   What exactly are they? 

By Danielle Gallant (Sr. Email Strategist)