Advanced deliverability tools that enhance your Litmus workflows.
January 30, 2020
As an email marketer, you might hear 'engagement' and think of the following things… Captivating copy
January 20, 2020
January 20th is “Blue Monday” (yes – it’s really a thing!). It’s officially the most depressing day of the year, because of a combination...
June 11, 2019
**Editor's Note: We're happy to bring you a guest post from Sharon Beilis of Ongage!** Email marketing personalization is a topic...
March 29, 2019
Recently I hosted the Return Path “Ask the Experts” webinar focused on the List-Unsubscribe. The turnout and questions were great. So great...
March 27, 2019
Marketers know that they can increase leads, conversions, and sales with email, but finding the right formula to make your emails...
February 28, 2019
The DMA (UK) has just launched its 2019 Consumer Email Tracker report. This is a “must read” for every email...
February 26, 2019
Email marketing is still the leading marketing channel to reach customers, and its effectiveness is continuing...
Looking to increase your marketing email open rates? You’re not alone. According to recent statistics, email marketing remains a viable and valuable venue...
December 20, 2017
Consumers who overindulged in online shopping this year may have some reprieve from the upcoming inbox overload. Both Yahoo and Google recently...
October 10, 2017
In working with a variety of companies in email optimization, I've noticed the challenges each company face are unique, yet the solutions-...