Email Deliverability

DMA Awards 2025: Email Marketing’s Most Magical Night

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Every December, we look forward to the DMA Awards hosted by the Data & Marketing Association in London.  It’s a night to celebrate the year’s most groundbreaking marketing work—and an excuse to finally dust off our black-tie attire. 

It’s always exciting to see Validity customers get their moment in the spotlight for their achievements! 

Here’s a look at the impressive lineup that took home awards this year: 

  • Santander UK (B2C, Bronze) (Launch, Silver) (Financial Services, Bronze)
  • Vitality (Financial Services, Silver)
  • Pets at Home (Email, Silver) (AI, Bronze)
  • Shelter (Mail, Bronze)
  • Jaguar Land Rover (Customer Journey, Silver) (Mail, Gold)
  • Transport for London (Sustainability, Silver)
  • RSPCA (Sustainability, Bronze)
  • Compare the Market (Data & Insight, Silver) (Marketing Automation, Gold) (Customer Acquisition, Gold) (AI, Gold) (Financial Services, Gold) 

Compare the Market also achieved runner-up status in the Grand Prix (best of the best!).

 

One of our favorite full-circle moments from this year involved one of our agency partners, Flourish. When we hosted Flourish previously, they were inspired to enter the contest. Not only did they enter this year, but they excelled! Partnering with their customer Nissan, Flourish won Bronze in the Automotive category, Gold in the Email category, and Bronze in the Launch category. Congrats, Flourish!  


Flourish on stage at the DMA Awards.

 

Good thing this group didn’t have to share the same cab on the way home—that’s a lot of hardware! You can see the full list of winners here. 

End-to-end marketing success for the win! 

Email marketing is never as simple as hitting send. Countless tasks at every step, rapid industry changes due to AI, new privacy laws, and inbox fatigue are enough to overwhelm anyone.  

This list of blue-chip brands all run top-notch campaigns tailored specifically to their audiences. Another thing they all have in common? End-to-end support from Validity solutions. From campaign planning to post-send analyticsValidity works alongside stellar marketers as a campaign co-pilot to ensure they reach the right people at the right moment.  


Pets at Home is a fantastic example of a brand who excelled in the email category and uses Everest, Sender Certification, AND Litmus from Validity to strengthen their sending. Way to go, everyone!

 

Congratulations to our customers for your success at the DMA Awards this year. As always, we are thrilled to play even a small part in your journey. 

Looking to achieve award-winning email success of your own? Learn more about Litmus! 

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