Guide to Email Marketing Metrics

Metrics are the lifeblood of the modern email marketing program. But which metrics are the most important?

What if metrics could help you make decisions that save your business time, money, and resources, while optimizing email effectiveness and ROI? 

In this guide, you’ll learn:

• Which types of metrics are essential to measure the effectiveness of your email program including:
  • Business impact metrics
  • Deliverability metrics
  • Reputation metrics
• Five ways metrics can be used to troubleshoot common email problems 
• How actively monitoring meaningful metrics can drive more opportunities and revenue