Common email infrastructure setup mistakes
Key takeaways:
- Proper email infrastructure setup involves authentication to help prevent phishing and spoofing.
- Neglecting sender reputation management negatively impacts inbox placement.
- Maintaining a clean, verified contact list protects your reputation, maximizing email deliverability.
An incorrectly built email infrastructure can lead to a poor sender reputation, underperforming campaigns, and losses for your organization. Understand common mistakes in email infrastructure setup and implement fixes before they impact your deliverability.
Table of contents:
- What is email infrastructure?
- Common email infrastructure mistakes
- Why trust Validity in solidifying your email infrastructure?
- Strengthen your email infrastructure today.
What is email infrastructure?
Email infrastructure serves as the foundational framework for email deliverability. It encompasses all the technical elements responsible for sending, transmitting, and receiving emails. This infrastructure might include both hardware systems and software tools that ensure the reliable and secure delivery of email communications.
Common email infrastructure mistakes
Avoid these email Infrastructure issues for the best results:
Mistake #1: Improper email authentication
Incorrectly setting up email authentication protocols, or ignoring them altogether, is a critical mistake in email infrastructure setup. This leads to the misconfiguration of your core protocols and leaves your organization vulnerable to phishing and spoofing. It can also result in your emails being marked as spam or rejected by mailbox providers.
Mistake #2: Poor sender reputation management
Misconfigurations in your email infrastructure setup can damage your brand and domain reputation. Sender reputation damage is one of the primary causes of low deliverability. Other causes of poor sender reputation include skipping the email IP warmup process, failing to monitor blocklists, and high bounce rates from sending to incorrect or non-existent email addresses.
Mistake #3: Incorrect technical and server configurations
Incorrect configurations in email infrastructure can lead to misconfigured domain name system (DNS) records, wrong server settings, and outdated SSL/TLS certificates. These elements are crucial for ensuring a reliable email flow, and configuration errors can result in delivery failures and security issues.
Mistake #4: Not verifying your email list
With a clean list of addresses, you avoid sending to unverified, invalid, or duplicate emails. BriteVerify from Validity enables scalable email verification, which maintains a positive sender reputation and helps boost engagement.
Why trust Validity in solidifying your email infrastructure?
Validity has years of experience and expertise in providing organizations with industry-leading email deliverability solutions. Our selection of innovative and scalable tools empowers users in a cutthroat digital marketing landscape. Customers trust us to help them build a solid email infrastructure thanks to our:
- Proven track record
- Innovative and adaptable solutions
- Commitment to excellence and compliance
Strengthen your email infrastructure today.
Establish a reliable and secure email infrastructure, and make your emails stand out with Validity. Request a demo today to learn how you can integrate Validity’s solutions into your processes.
