Return Path from Validity

Achieve world-class deliverability with unique solutions to optimize your email marketing program and drive results for increased revenue.

There’s no single source of data that can tell you everything you need to know about your email deliverability.

Return Path invests in diversified data, industry partnerships, and
world-class products to give you the most comprehensive view of your email program.

Here’s what you’ll get

In-depth email deliverability data

Differentiate between inbox and spam folder placement and improve your sender reputation, giving you the most accurate and comprehensive information regarding your deliverability.

Actionable solutions to your real email issues

Having data alone won’t solve your problems. Embedded in our product are actionable tips to improve your email program and get you back on track.

Email experts by your side

It’s always nice to know someone has your back. Our team of deliverability experts will be there for you to guide you to optimal program performance.

Return Path Platform

The Return Path Platform offers an innovative, intuitive, and streamlined email performance experience. Our unique data helps you quickly and efficiently diagnose and solve deliverability issues. With your data incorporated into a single platform, you see the at-a-glance information most important for you and can dive deeper for more specific deliverability and reputation metrics. This allows you to quickly understand what needs attention right now and take action to improve inbox placement.

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Inbox Preview

Making sure your emails look beautiful across all devices, email clients, and browsers is hard work if you don’t have a way to preview your design before you hit send. With Inbox Preview, you can ensure your message has the most impact on subscribers by optimizing the design before you send it to your customers. You can instantly preview results and get guidance on how to fix email rendering issues. Spot problems before your customers do to avoid sending incorrect or illegible text, missing graphics, and other spam triggers.

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Email Client Monitor

Email Client Monitor gives you insight into how and where your customers prefer to view your emails. Knowing which mobile devices, email clients, and browsers your customers are using to view your email, as well as what time they are opening, where they are opening, and for how long they are reading, means you can maximize response and conversion rates by designing and optimizing emails just for them.

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Certification

Certification is the industry’s most unique and powerful whitelist, providing benefits at major mailbox providers to ensure your emails get delivered to the inbox. More messages in the inbox mean more opportunities for your customers to see your message, which ultimately drives increased ROI from the email channel.

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Managed Services

Our team, comprised of the best and brightest minds in the email industry, works as an extension of your current marketing team, keeping checks on your deliverability metrics, giving customized recommendations, and guiding you through the ever-changing world of email. These email experts guide your basic needs or provide customized, strategic solutions for measurable results that drive ROI.

Learn More

Return Path Platform

The Return Path Platform offers an innovative, intuitive, and streamlined email performance experience. Our unique data helps you quickly and efficiently diagnose and solve deliverability issues. With your data incorporated into a single platform, you see the at-a-glance information most important for you and can dive deeper for more specific deliverability and reputation metrics. This allows you to quickly understand what needs attention right now and take action to improve inbox placement.

Learn More

Inbox Preview

Making sure your emails look beautiful across all devices, email clients, and browsers is hard work if you don’t have a way to preview your design before you hit send. With Inbox Preview, you can ensure your message has the most impact on subscribers by optimizing the design before you send it to your customers. You can instantly preview results and get guidance on how to fix email rendering issues. Spot problems before your customers do to avoid sending incorrect or illegible text, missing graphics, and other spam triggers.

Learn More

Email Client Monitor

Email Client Monitor gives you insight into how and where your customers prefer to view your emails. Knowing which mobile devices, email clients, and browsers your customers are using to view your email, as well as what time they are opening, where they are opening, and for how long they are reading, means you can maximize response and conversion rates by designing and optimizing emails just for them.

Learn More

Certification

Certification is the industry’s most unique and powerful whitelist, providing benefits at major mailbox providers to ensure your emails get delivered to the inbox. More messages in the inbox mean more opportunities for your customers to see your message, which ultimately drives increased ROI from the email channel.

Learn More

Managed Services

Our team, comprised of the best and brightest minds in the email industry, works as an extension of your current marketing team, keeping checks on your deliverability metrics, giving customized recommendations, and guiding you through the ever-changing world of email. These email experts guide your basic needs or provide customized, strategic solutions for measurable results that drive ROI.

Learn More

What Return Path Delivers

With Return Path, you get access to a complete solution of key email marketing metrics you need but don’t have right now. From inbox placement to campaign optimization, we help you connect with more subscribers to increase ROI from the email channel.

Inbox Placement

Easily differentiate your delivered messages and get a comprehensive look into what percentage of your mail is going to the inbox, the spam folder, or is being blocked at major mailbox providers around the world. Through multiple data sources, you’ll have the complete picture of true deliverability for your email program.

Reputation and Sender Score

Understand key metrics that drive reputation and mailbox provider filtering decisions so you can focus your efforts on diagnosing and fixing issues that impact your inbox placement rate and overall reputation.

Alerting and Reporting

Automatically detect issues that could negatively impact your email program, like blacklist hits, and get information to truly understand the underlying cause and move forward with solutions. Develop custom alerting and reporting specific to your email program so you’re alerted on issues that are most important to you.

Subscriber Engagement

Know which mobile devices, email clients, and browsers your customers are using to view your email, as well as what time they are opening, where they are opening, and for how long they are reading, allowing you to maximize response and conversion rates by designing and optimizing emails just for them.

Inbox Rendering

Ensure your message has the most impact on subscribers by optimizing the design before you send it to your customers.

Certification

See a measurable increase in inbox placement at top mailbox providers like Microsoft, AOL, Yahoo, Gmail, Comcast, Orange, Mail.ru, and more by being placed on the industry’s most powerful whitelist. Understand the true impact of your emails through exclusive data feeds from mailbox providers that deliver detailed information about your placement, KPIs, and Certification performance.

Reaching the inbox doesn’t have to be a challenge.

With Return Path from Validity, we help ensure your delivered messages are actually delivered to the inbox, not the spam folder, increasing customer engagement and email program ROI.

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Solutions

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