Validity announces Everest, the premier email engagement platform in the world. Learn more.

Optimize your email program with advanced analytics for deliverability, recipient engagement, address validation, design testing, and DMARC.

Important Update from 250ok

250ok was acquired by Validity in March 2020 and is not currently available for sale. We’ve teamed up with Return Path and have been hard at work creating something without equal in the email world. It’s been an amazing journey and we’re proud to announce Everest, the only truly end-to-end solution available–helping you succeed in all three critical phases of email marketing: pre-flight prep, in-flight optimization, and post-send monitoring.

“250ok’s email analytics and oversight beyond what is provided by our ESP increases our confidence level and gives us the critical insights to drive more informed decisions.”

Gary Grimes

Director, Email & Engagement – CareerBuilder

Reaching the inbox doesn’t have to be a challenge

With Validity for Email, we help ensure your messages are delivered to the inbox instead of spam, increasing customer engagement and email program ROI.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time