Thornburg Investment Management saves 120 hours every week managing their Salesforce data with Validity DemandTools and BriteVerify.

With data entering Salesforce from end users and third-party data sources, the team at Thornburg was constantly battling duplicate, inconsistent, and unstandardized data. A recommendation from their Salesforce implementation partner led them to DemandTools to efficiently clean up the duplicates, execute clean data imports, and manage the health of their Salesforce records on a daily basis.  

Check out this 5-minute video to see how Thornburg Investment Management leverages DemandTools to maintain reliable, accurate data for their sales and marketing teams. 

Featuring Anthony Cao, Senior Data Operations Specialist at Thornburg Investment Management Inc.