BARBRI Partners with Validity DemandTools to Clean Salesforce Data Faster, Automatically Merging 6,000 Duplicate Records a Month.

BARBRI, the global leader in technology-enabled legal education, relies on their Salesforce CRM data to drive sales and marketing strategy as well as daily activity.

System integrations were creating duplicates in Salesforce and causing salespeople to work on the same prospect multiple times as if they were a new opportunity – decreasing productivity and sales.

Check out this 5-minute video to see how BARBRI leverages DemandTools’ no code, point- and-click configuration to automate complex data cleansing processes and continuously deliver clean data to the business, accomplishing in minutes what would normally take days.

Featuring Jonathan Rahman-Bonnin, Revenue Operations Analyst at BARBRI

“One of the biggest wins I’ve had with DemandTools is how significantly I’ve reduced the time I put into data cleansing. I can now focus my time on sales enablement and my users can trust the data to report accurate pipeline.”

–Jonathan Rahman-Bonnin, Revenue Operations Analyst at BARBRI