BriteVerify Features

List Validation

Quickly identify and remove invalid email addresses from your lists to improve the performance of all your email campaigns.

Real-Time Verification

Verify customer information at the point of capture to prevent invalid data from entering your database.

Bulk Verification

Automate keeping contact data fresh with Validity’s Bulk Verification API to prevent stale data from damaging your sender reputation.

Integrations

Connect BriteVerify to your go-to platforms to automatically verify your contact’s emails, phone numbers, and mailing addresses.

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  • Products
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      • BriteVerify
          • Ensure high-quality data for a better ROI from sales, marketing, and service.

            The industry’s longest standing contact verification solution providing secure, scalable email validation.

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      • DemandTools
          • Ensure your data remains your most valuable asset.

            DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.

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      • Everest
          • Clear your path to the inbox to create record-breaking campaigns.

            Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.

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      • Everest Elements
          • Unlock the elements you need to reach a new level of success.

            The Everest Elements edition provides the core tools and insights you need to drive more ROI from your email campaigns.

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      • GridBuddy Connect
          • Keep your team more focused on growing your business than updating your data.

            GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.

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      • Litmus
          • Send emails your subscribers can’t wait to open.

            Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.

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          • Campaign intelligence for ecommerce teams

            MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.

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      • Sender Certification
          • Protect your email deliverability.

            Sender Certification ™ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.

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            Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.

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          • Products of interest:
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          • Products of interest:
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            Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.

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          • Products of interest:
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            Improving Email Engagement by Understanding Negative Signals

            The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what about the subscribers who aren’t engaging? Why would...

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            Confused.com is an online price comparison service that helps consumers find deals on insurance, financial services, and utilities, among other categories.

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            How Email Deliverability Drives Revenue – and Why It’s Harder Now than Ever

            Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...

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            State of Email Live – Outlook’s New Standards Explained (and What Gmail & Yahoo Think!)

            Bulk sender requirements just got another major update—and if you’re sending more than 5,000 emails a day, you need to know what’s changing.  Since May ...

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            Preparing for Takeoff: The Email Marketer’s Pre-flight Checklist

            Like any good sender, you put in the pre-flight prep work and you’re ready to hit “send” on your next email campaign. The question is: Will it land safely in...

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            Email After Hours:
            The Podcast for Email Senders

            Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.

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          • Hi. We’re Validity.

            For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.

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 Validity Community

Airtasker increases inbox placement rate from 60-99.9% with the Everest email deliverability platform.

Download the PDF

The Highlights:

99.9%

Inbox placement rate

98

Avg Sender Score

$500k

Increase in annual revenue

The challenge:

Poor email performance and deliverability issues undermined the success of the Airtasker platform.

Airtasker relies heavily on the email channel to engage its two primary user groups: job posters and job assignees (“taskers”).

Email serves distinct purposes for each group. Airtasker’s emails update job posters on task progress, including offers received, payment requests, and follow-up questions about postings. On the tasker side, Airtasker sends regular emails to share new tasks available in the area and provide updates on tasks for which they’ve placed bids.

As Airtasker’s customer base grew, the company encountered mounting inbox placement issues. Airtasker’s emails frequently triggered spam filters, particularly messages about taskers earning money or completing jobs. Amid these challenges, Airtasker’s inbox placement rate dropped to an underwhelming 60 percent.

As a result, Airtasker community members frequently missed important email updates. This reduced the platform’s overall task success rate—a key performance metric Airtasker relies on to attract and retain customers.

Ongoing deliverability issues and poor list hygiene also forced Airtasker to limit email sends to avoid further damage to its sender reputation.

“Previously, our email sending was primarily transactional. This is because we had to maintain certain maximum sending volumes and we couldn’t necessarily send emails to our entire customer base at once,” said Nathan Adler, Product Manager of Platform Services at Airtasker.

This meant missing out on prime opportunities to use email for broader purposes, such as re-engaging dormant customers or sharing relevant content with their audience.

“Everest takes the hassle and worry out of managing your email deliverability. I like the fact that Everest is a user-friendly, one-stop shop for everything you might want to do with email.”

Nathan Adler – Product Manager of Platform Services, Airtasker

The solution:

The Everest email deliverability platform and Sender Certification program.

After careful consideration, Airtasker implemented Everest, the market-leading email success platform from Validity. With support from a dedicated Customer Success Manager, the Airtasker team quickly got up to speed on the platform’s functionality.

  • Airtasker used the list validation functionality to identify and suppress inaccurate or problematic email addresses pre-send. This reduced bounces and spam trap hits that would have otherwise compromised its sender reputation.
  • Airtasker also completed the Sender Certification program. This program, exclusive to Validity, placed them on the most complete allowlist on the market. This improved Airtasker’s email deliverability with global mailbox providers (MBPs) like Microsoft and Yahoo, as well as local MBPs like BigPond.
  • The company used design testing features in the Everest platform to build new templates for Airtasker’s entire email ecosystem, ensuring their messages rendered optimally across the full spectrum of client devices and inboxes.

“Our email designs hadn’t changed for quite a long time. Everest allows us to easily confirm that our email designs are going to work and look great in a variety of client inboxes,” said Adler.

On a broader scale, the Everest platform provided Airtasker employees with visibility into their entire email program so they could identify problem areas sooner. This included opportunities to better monitor platform security to prevent phishing attacks and customer data leaks—crucial for a platform that regularly handles monetary transactions.

“Everest absolutely helped our deliverability issues. We believe the uplift was worth half a million dollars a year in revenue. But the ripple effect on customer retention and acquisition isn’t even captured in that number.”

Nathan Adler – Product Manager of Platform Services, Airtasker

The results:

Partnering with Validity put Airtasker on the fast track to consistent, best-in-class email performance.

After completing the Sender Certification program, Airtasker’s inbox placement rate jumped from 60 percent to 99.9 percent, even during high-volume sending periods.

For instance, Airtasker maintained a consistent inbox placement rate during a massive send from one IP address. This send was almost one hundred times the regular daily volume for this IP address. Normally, this type of “out of the blue” send would negatively impact a sender’s deliverability. However, the Sender Certification benefit meant Airtasker’s inbox placement rate remained steady at 99.9 percent.

The Airtasker team finally feels able to communicate clearly with customers about the job opportunities available—without wasting valuable time honing specific email language to avoid triggering spam filters.

Supported by richer insights into email deliverability, Airtasker also gained the confidence to use the email channel for a wider variety of use cases, including re-engagement campaigns, content recommendations, product updates, and feedback surveys to fuel platform improvements.

These deliverability improvements boosted Airtasker’s annual revenue by an estimated $500,000.

Airtasker’s employees are still realizing the full power of the Everest platform. Moving forward, they are eager to use its automated workflows more strategically and place more emphasis on DMARC reporting. They are also excited to explore BIMI (Brand Indicators for Message Identification) to capture more attention in customers’ inboxes by displaying a verified logo on their outbound emails.

Download The PDF

Airtasker is a Sydney-based community platform that enables users to outsource daily tasks to those looking for work.

From an online and mobile marketplace, Airtasker users can post and bid on tasks ranging from simple to complicated, including home cleaning, auto repair, pet sitting, administrative work, and photography.

Since its inception in 2012, Airtasker has amassed over 2.1 million users and created $382 million worth of jobs.

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