Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation
Thursday, April 21, 2011
1:00 to 2:00 p.m. EDT
Presenters:
Adam Sutton, Senior Reporter, MarketingSherpa
Tom Sather, Director Professional Services, Return Path
Join MarketingSherpa and ReturnPath presenters Tom Sather and Adam Sutton as they share their expertise on how you can improve email deliverability and response rates by focusing on the key factor that affects your reputation – complaints! Yes, subscribers are complaining about your email and you may not even know it. You’ll get expert advice and view samples on why subscribers complain, how to identify and reduce complaints, plus examples from companies that took real steps to ensure nearly 100% deliverability.
