Advanced deliverability tools that enhance your Litmus workflows.
July 23, 2024
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what...
July 5, 2024
If working with email marketers has taught us at Validity anything, it's that scrambling to maintain deliverability and adhere to the...
May 31, 2024
Email deliverability can be challenging, and even the most experienced senders can make missteps that land them in violation of
May 15, 2024
Since transactional emails typically don’t include opt-out links, many bulk senders are worried their transactional emails will fall foul of the new complaint...
May 7, 2024
It’s a question many email marketers ask themselves regularly: “Why does my delivered count end up with fewer subscribers than what was in...
April 29, 2024
It’s been an exciting year for email marketing, with Gmail and Yahoo making new changes to help curb spam and enhance...
January 29, 2024
The new year is already well underway—and it promises to be one of the most challenging yet for email marketers. Artificial...
December 1, 2023
Here at Validity, we spend a lot of time talking about the uplift senders see when they join our exclusive
November 27, 2023
Email marketing remains a digital cornerstone for marketers and sales teams looking to engage with customers and generate sales. Dedicate time to...
October 16, 2023
What should email senders expect this holiday season? Signs suggest they may have their work cut out for them. Global email volumes doubled pre-vs-post pandemic...