WTF Is Email Deliverability?

Learn the difference between deliverability vs delivery & why it matters.

Did you know one in six messages fail to reach the inbox? How many of your messages go missing? This speaks to your deliverability, or your sender reputation’s impact on the performance of your email.  

Unfamiliar with the term “deliverability?” You’ve come to the right place. In WTF is Deliverability, we break down what deliverability is, what affects your deliverability, and how your deliverability affects the performance of all your email marketing activity. We’ll go beyond the simple opened and delivered metrics to show you what really matters and how you can improve how many messages actually REACH your recipients. 

Download to understand: 

– The difference between simple delivery and complex deliverability 

– What factors impact your email sender reputation and the success of your campaigns 

– Which metrics should matter the most to your goals 

– How to take charge of your deliverability and reap the rewards 



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time