Case Study

Easy Voyage

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Easy Voyage is the leading French travel information and comparison website aimed at informing users about their travel choices. Launched in France in 2001, Easy Voyage now also operates in Spain, Italy, Germany, and the United Kingdom. Easy Voyage combines travel-based editorial content with a comparison of offers on the market, sends a selection of the best online deals to their subscribers, and has hotels rated and scored by professional journalists and website users.

Since email is one of Easy Voyage’s preferred channels for developing business, the company needs to ensure they are maximizing performance from this channel.

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