Meet Heatwave, a new Validity blocklist that identifies unethical cold email practices and artificial domain warming. Learn more
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Apple Mail inbox placement — 96.4% (up 1.1pp WoW)
Pristine spam trap hit detected on list "newsletter-jan"
Open rate up 4.7pp on personalized subject-line cohort
Click-through dipped on transactional flow — investigating segment overlap
1.2M campaigns analysed in the last 24 hours
List-hygiene scan flagged 11,243 risky addresses for review
Unsubscribe rate stable at 0.12% globally
Apple Privacy proxy is influencing 28% of opens on iOS
Engagement tier "highly active" grew 6.3% MoM
Subject-line classifier — 0 promotional terms flagged on B2B template
Inactive-90 segment volume crossed warning threshold
All 4 sending IPs IPv6-ready and accepted at Gmail
Subdomain delegation drift on bounce.example.com — TTL race detected
DNS propagation complete for new bounce domain
Greylisting events up 14% at Office365 — retry latency in band
Inbox placement at Gmail US — 97.1% (last 7 days)
Yahoo JP folder shift detected — 6.4% spam-folder movement
Outlook.com EU — median latency 38 seconds
CAN-SPAM footer present and parseable in all variants
CASL consent metadata missing on 412 addresses — review
Strategist playbook "Q4 reputation freeze" recommended for sender ID 30482
GDPR opt-out propagated to 7 downstream ESPs
Pilot-customer scoping refreshed — 14 customers active
DMARC policy quarantine — alignment at 99.4% across last 7 days
ARC seal mismatch on 2.1% of forwarded mail
DANE TLSA records aligned across MX
One-Click List-Unsubscribe header present (RFC 8058)
Yahoo inbox dipped 3.2% on spring-promo campaign
Microsoft SNDS — 2 IPs moved from "Green" to "Yellow"
Gmail spam rate trending below 0.05% for 30 consecutive days
Spamhaus SBL listing on 192.0.2.45 — delist requested 11 min ago
SURBL not listing any sender domains
Comcast complaint rate elevated — 0.18% (threshold 0.10%)
Apple Mail inbox placement — 96.4% (up 1.1pp WoW)
Pristine spam trap hit detected on list "newsletter-jan"
Open rate up 4.7pp on personalized subject-line cohort
Click-through dipped on transactional flow — investigating segment overlap
1.2M campaigns analysed in the last 24 hours
List-hygiene scan flagged 11,243 risky addresses for review
Unsubscribe rate stable at 0.12% globally
Apple Privacy proxy is influencing 28% of opens on iOS
Engagement tier "highly active" grew 6.3% MoM
Subject-line classifier — 0 promotional terms flagged on B2B template
Inactive-90 segment volume crossed warning threshold
All 4 sending IPs IPv6-ready and accepted at Gmail
Subdomain delegation drift on bounce.example.com — TTL race detected
DNS propagation complete for new bounce domain
Greylisting events up 14% at Office365 — retry latency in band
Inbox placement at Gmail US — 97.1% (last 7 days)
Yahoo JP folder shift detected — 6.4% spam-folder movement
Outlook.com EU — median latency 38 seconds
CAN-SPAM footer present and parseable in all variants
CASL consent metadata missing on 412 addresses — review
Strategist playbook "Q4 reputation freeze" recommended for sender ID 30482
GDPR opt-out propagated to 7 downstream ESPs
Pilot-customer scoping refreshed — 14 customers active
DMARC policy quarantine — alignment at 99.4% across last 7 days
ARC seal mismatch on 2.1% of forwarded mail
DANE TLSA records aligned across MX
One-Click List-Unsubscribe header present (RFC 8058)
Yahoo inbox dipped 3.2% on spring-promo campaign
Microsoft SNDS — 2 IPs moved from "Green" to "Yellow"
Gmail spam rate trending below 0.05% for 30 consecutive days
Spamhaus SBL listing on 192.0.2.45 — delist requested 11 min ago
SURBL not listing any sender domains
Comcast complaint rate elevated — 0.18% (threshold 0.10%)
Validity Inc. | March 7, 2023

Validity Transforms Customer Experience through Launch of Premier Customer Community and Reimagined Help Center

The company is transforming the customer experience by creating virtual spaces for customers that promote peer engagement and education

BOSTON, March 7, 2023 – Today Validity, the leading provider of data quality and email deliverability solutions, announced the launch of its Customer Community and its reimagined Help Center as part of a strategic focus on customer experience, empowering customers to achieve their desired business outcomes. The Customer Community, a centralized hub for valued Validity customers, aims to promote peer engagement and create a positive customer experience, by connecting people so they can learn from one another and share ideas, successes, and best practices. In parallel, the Help Center provides knowledge and training resources to promote a deeper understanding of the Validity product family and its features, all in one place.

As unstable market conditions persist, it’s critical for businesses to execute innovative campaigns that meet the needs of their customers. The Customer Community will serve as a think tank where Validity customers have the opportunity to learn how their peers leverage the Validity product suite, gleaning new ideas on how to solve real-world business challenges and improve how they target, contact, engage, and keep customers to grow their businesses. Additionally, by participating in the Community, customers can expand their networks and gain recognition by sharing knowledge and information with their peers.

“The voice of the customer has never been more important at Validity,” said Barbara Cooke, SVP of Customer Success at Validity. “Our Customer Community and Help Center are going to be incredibly valuable resources that will drive ROI for the most important ingredient of our entire business, our customers. In addition to gaining access to the industry’s best and brightest minds in email marketing and data management, these resources will help our customers put our solutions to work for them as quickly as possible, as they gain deeper insight into our patented technology and expand their knowledge of how to best optimize their data to work harder and their email programs to generate more revenue for their businesses.”

Customers will also gain access to forums, content, events, and knowledge bases in the new Community and Help Center. These tools are specifically designed to empower customers to thrive in data management, build confidence in their own customer engagements, and delight their customers with outstanding experiences. To become a part of the Validity Customer Community, customers should visit mycommunity.validity.com. To view the new Help Center, please visit knowledge.validity.com.

ABOUT VALIDITY

For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.