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Validity Blog

October 29, 2025

Did Apple Forget How to Count? What the Jump from iOS 18 to iOS 26 Means for Marketers

If your phone is still running iOS 18.7, but you’re hearing buzz about iOS 26, you might be wondering: what happened to iOS 19 through 25? Did Apple skip a few steps—or is there something bigger going on?   Apple’s latest release, iOS 26, has made headlines for its...

By Julie Stuck (Senior Email Strategist)

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Email Infrastructure and Service Providers

October 16, 2025

How Major Providers Like Google, Microsoft, and Apple Sort Your Inbox

Gone are the days when all emails landed in one giant inbox pile. Today’s inboxes are smarter, using tabs and categories to sort...

By Laura Christensen and Danielle Gallant (Validity Professional Services Team)

Email Marketing

October 8, 2025

Top Holiday Email Subject Lines

Did you hear that U.S. shoppers spent $241.4 billion during the 2024 holiday season (an 8.7 percent increase...

By Validity

Email Deliverability

October 3, 2025

Gmail Updates Marketers Need to Know: Purchase Tracking and ‘Most Relevant’ Promotions

Gmail is shaking things up again just in time for the peak holiday season!   When Gmail originally...

By Megan Farquharson (Email Strategist)

Data Quality

September 29, 2025

What Is Data Enrichment?

Data enrichment is the process of adding third-party data to your existing data to create a richer, more comprehensive understanding of your customers and prospects,...

By Validity

Email Deliverability

September 26, 2025

Why Gmail’s New Manage Subscriptions Feature Matters to Email Marketers

Gmail has made it easier for their users to unsubscribe from unwanted email programs—and email marketers should be grateful! Easier unsubscribes should...

By Megan Farquharson (Email Strategist)

Email Engagement

September 22, 2025

The Importance of Holiday Opt-Out Functionality for Email Marketing Programs

As email marketers, we understand the importance of creating timely, engaging content that drives conversions during the holiday season.   However, we must...

By Validity

Data Quality

September 15, 2025

Data Quality Management

How to Take Control of Data Quality Management At Validity, we like to call data “the good four-letter word.” It's probably easy to see why—CRM data...

By Validity

Email Marketing

September 15, 2025

While We’re on the Subject: 10 Ways to Fix Your Subject Lines Before Black Friday

As Black Friday 2025 comes into focus, email subject lines are more important than ever. In our

By Guy Hanson (VP of Customer Engagement)

Email Engagement

September 12, 2025

Ultimate Guide to Holiday Email Marketing

The holidays are characterized by festivities, happiness, and lots of shopping. U.S. shoppers

By Validity