Advanced deliverability tools that enhance your Litmus workflows.
June 4, 2026
Email authentication underpins the identity relationship between senders and subscribers. It validates that emails genuinely came from the domains they claim to represent, protecting recipients from spoofing and safeguarding senders' reputations. So, when DMARC—the part of authentication that tells receiving servers what to do when emails fail verification—announces major updates, email marketers need to pay attention. What is DMARC?
May 28, 2026
During high-volume sending periods, inbox placement isn't just determined by how good your own email program is—it's shaped by everything happening in the ecosystem around you. Take Black...
May 15, 2026
Is Gmail depressed, or is it just the open rates? Email senders are reporting major drops in Gmail open rates over the past few months—some Validity customers are seeing...
May 4, 2026
If you've spent any time thinking about email deliverability, you've probably heard the term "email authentication" thrown around. But what does it actually mean? Why does it matter to your email program?
May 1, 2026
[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"][et_pb_text admin_label="Text"]So, you've got a great email campaign ready to go. The copy is sharp, the design is snappy, and you're...
It might shock you to learn that 80 to 95 percent of all cyberattacks begin with a phishing email. With artificial intelligence...
April 28, 2026
{ "@context": "http://schema.org", "@type": "VideoObject", "name": " Inside the State...
April 24, 2026
You can design a beautiful email with carefully targeted messaging, but without email verification, you could be making an expensive mistake. Many email marketers...
April 23, 2026
In the UK, Mother’s Day lands earlier in the year—mid-March—while the US and much of Western Europe celebrate in May. For email...
April 21, 2026
Many email marketers are tasked with growing their lists as much as humanly possible. But issues like data decay, human error at signup, and form abuse can quickly...