Advanced deliverability tools that enhance your Litmus workflows.
May 15, 2026
Is Gmail depressed, or is it just the open rates? Email senders are reporting major drops in Gmail open rates over the past few months—some Validity customers are seeing quarter-over-quarter drops of 30 percent or more. Validity's own engagement data confirms it: Gmail image loading activity—including tracking pixels—dropped by roughly one third in late November 2025.
May 4, 2026
If you've spent any time thinking about email deliverability, you've probably heard the term "email authentication" thrown around. But what does it actually mean? Why does it matter to your email program?
May 1, 2026
[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"][et_pb_text admin_label="Text"]So, you've got a great email campaign ready to go. The copy is sharp, the design is snappy, and you're...
It might shock you to learn that 80 to 95 percent of all cyberattacks begin with a phishing email. With artificial intelligence...
April 28, 2026
{ "@context": "http://schema.org", "@type": "VideoObject", "name": " Inside the State...
April 24, 2026
You can design a beautiful email with carefully targeted messaging, but without email verification, you could be making an expensive mistake. Many email marketers...
April 23, 2026
In the UK, Mother’s Day lands earlier in the year—mid-March—while the US and much of Western Europe celebrate in May. For email...
April 21, 2026
Many email marketers are tasked with growing their lists as much as humanly possible. But issues like data decay, human error at signup, and form abuse can quickly...
April 9, 2026
Gmail is at it again! In the January edition of our State of Email webinar series, my colleague Laura Christensen predicted...
April 2, 2026
Every April 1st, I scan my inboxes to catch the senders who are having a little fun with their customers. This year did not disappoint. Before...