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Validity Blog

September 4, 2026

Email Radar: Pixel Tracking is Officially Dying in Europe—What This Means Globally

Validity is committed to leveraging our research, data, and MBP partnerships to keep the marketing ecosystem informed.  The headline  Data protection regulators in France (CNIL) and Italy (Garante) have ruled that email open-tracking pixels used for marketing now require explicit, separate consent from marketing opt-ins—a similar standard to website cookies.  What’s happening?

By Guy Hanson

Most popular

A New Look. A Bigger Vision. Welcome to Validity Engage....

What's Really Behind Gmail's Open Rate Drop — And What...

$42 Million a Day: The Real Cost of Election Season...
AI

August 12, 2026

The Path to Validity Engage: Three Ways to Think About AI, Before You Think About Tools

Every AI initiative I've watched fail didn't fall flat because the technology broke. It failed because the organization around it wasn't ready. The...

By Matt Gore

Email Infrastructure and Service Providers

July 29, 2026

Email Radar: Chrome’s New “Email Verification Protocol”

Validity is committed to leveraging our research, data, and MBP partnerships to keep the marketing ecosystem informed.  The headline:  Google is...

By Guy Hanson

Email Deliverability

July 28, 2026

The Hidden Cost of Poor Deliverability: How AI Protects Marketing Pipeline and ROI

Every CMO has made the case that email delivers the clearest ROI of any channel in the mix. Unfortunately, that argument is...

By Julie Stuck (Senior Email Strategist)

Email Deliverability

July 17, 2026

The 2026 DMA Email Benchmark Report: What the Numbers Really Mean for Revenue

In a channel as competitive as email, "good" is a moving target. This year's DMA (Data & Marketing Association) UK Email Benchmarking Report,...

By Guy Hanson

AI

July 17, 2026

The Path to Engage: What Our Own AI Journey Taught Us About Trust, Data, and Tools That Don’t Talk to Each Other

Every product has an origin story. Ours started with a gap we couldn't ignore: the AI conversation happening across our industry was miles...

By Cynthia Price

AI

July 1, 2026

A New Look. A Bigger Vision. Welcome to Validity Engage.

If you've visited Validity.com lately, you've probably done a double take. It looks different—cleaner, bolder, and a lot more like where we're headed than...

By Cynthia Price

Email strategy

June 9, 2026

The CMO’s Guide to Building a Data-Driven Marketing Team

The CMO role has changed. Not gradually—fundamentally. Where once marketing leadership meant owning the brand narrative and managing creative output, today it...

By Validity

Email Security and Authentication

June 4, 2026

Setting the Standard: DMARC’s New Upgrade Explained

Email authentication underpins the identity relationship between senders and subscribers. It validates that emails genuinely came from the domains they claim to represent, protecting recipients from spoofing and...

By Guy Hanson

Email Deliverability

May 28, 2026

$42 Million a Day: The Real Cost of Election Season on Email

During high-volume sending periods, inbox placement isn't just determined by how good your own email program is—it's shaped by everything happening in the ecosystem around you.  Take Black...

By Guy Hanson