Advanced deliverability tools that enhance your Litmus workflows.
July 27, 2023
Spam traps are email addresses with the sole function of identifying and catching, well, spammers. Unfortunately, anyone can fall victim to a...
June 5, 2023
Email segmentation identifies and groups your subscribers based on one or more characteristics, including demographics, behavioral data, location, interests, survey results, and changes...
February 15, 2023
Email marketers face an all-too-common question: Should we spend time reviewing and updating our email lists proactively, or should we focus on...
September 30, 2022
The world of email marketing is ever-changing. But even the most well-oiled digital marketing machine...
September 22, 2022
Have you noticed that your opens or clicks are dropping? Do you have a higher number of unsubscribes or complaints lately? You may have...
May 4, 2022
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May 18, 2021
Email is consumers’ preferred channel for receiving marketing communications, and the basis of any email marketing program is the quality...
December 22, 2020
When looking to start any relationship, it's important to present an enticing first impression. Whether it's dressing in your best clothes for a first...
October 6, 2020
There are more than a few myths floating around the industry about seemingly magical quick fixes for removing spam traps from your subscriber list....
April 22, 2020
Yesterday, BuzzFeed dropped one of their signature exposés, this time revealing unsavory marketing behavior from the people behind SafeMask, a...