Advanced deliverability tools that enhance your Litmus workflows.
May 9, 2025
Gmail has made it easier for their users to unsubscribe from unwanted email programs—and email marketers should be grateful! Easier unsubscribes should...
April 29, 2025
Brand Indicators for Message Identification (BIMI) sounds great, right? Your logo, right there in the inbox, helping you...
December 11, 2024
What is Apple Mail Categorization? How Does Apple Mail Categorization Work? How Will Email Marketers be Impacted? Prepare for...
December 6, 2024
Yahoo’s Marcel Becker is always a highly popular guest on Validity’s State of Email Live webinars, and...
December 2, 2024
In the world of email deliverability, building and maintaining a great IP reputation is critical. A strong IP reputation sets the stage for...
August 7, 2024
Dedicated IP Address Use Cases Shared IP Address Use Cases How to Decide Between Dedicated vs Shared IP Addresses An important...
April 29, 2024
It’s been an exciting year for email marketing, with Gmail and Yahoo making new changes to help curb spam and enhance...
August 10, 2023
In our modern, endlessly connected world, if a business isn’t leveraging the power of email marketing
March 9, 2023
It’s all very exciting: Your company has outgrown its email marketing platform, and it’s on to bigger and better things. You’ve been told...
November 8, 2022
An email marketer’s Internet Protocol (IP) address is kind of like their digital home base—it’s one of their most valuable assets. But sometimes, making...