The Perfect Send Formula: How to Align Email Volume with Business Goals

It’s the age-old email challenge – sending more messages that are less effective, or less messages that are more effective.

Which is better, and how do you get key stakeholders aligned?

Matt Lloyd from Global Hotel Alliance is a big fan of the latter, and in this latest episode of State of Email he’ll explain exactly how he does it. We’ll cover:

• Effective lifecycle automation journeys
• Best personalization technology
• The key role of great visualization
• When to send less to engaged customers
• Why deliverability is critical

and much, much more!