State of Email Live – Beat the Competition this Holiday Season with Winning Email Strategies

Email segmentation, personalization, and other tactics to find your holiday email edge.

Black Friday is no longer a day; it’s a season. Extending from October through early January (and sometimes beyond) the holiday shopping season is a marathon for marketers, especially email marketers.  

Email is the backbone for every holiday marketing campaign. And if it’s not, it should be. Learn how to prepare for every email scenario this fall and into 2026 including: 

• A case study of what not to do when trying to bring in as many sales as possible.  

• Best practices every retailer should follow—and a handful of new ideas to try.  

• Tools you can use to sharpen your competitive edge and have the best shopping season yet. 

Get a leg up on your competition, starting with the advice from two great marketers.