Advanced deliverability tools that enhance your Litmus workflows.
May 4, 2026
If you've spent any time thinking about email deliverability, you've probably heard the term "email authentication" thrown around. But what does it actually mean? Why does it matter to your email program? Email expert Dela Quist recently broke it down in simple terms on our Email After Hours podcast: Email authentication is the digital security measure that ensures each message:
April 24, 2026
You can design a beautiful email with carefully targeted messaging, but without email verification, you could be making an expensive mistake. Many email marketers...
April 23, 2026
In the UK, Mother’s Day lands earlier in the year—mid-March—while the US and much of Western Europe celebrate in May. For email...
April 21, 2026
Many email marketers are tasked with growing their lists as much as humanly possible. But issues like data decay, human error at signup, and form abuse can quickly...
April 9, 2026
Gmail is at it again! In the January edition of our State of Email webinar series, my colleague Laura Christensen predicted...
April 2, 2026
Every April 1st, I scan my inboxes to catch the senders who are having a little fun with their customers. This year did not disappoint. Before...
March 27, 2026
Your data is only as powerful as it is trustworthy—especially in the age of AI. Data quality management is the collection of...
March 17, 2026
We’ve all been there: You spend weeks on an email campaign, putting together flawless creative and a punchy call-to-action. You hit send, only to realize half...
March 6, 2026
Key takeaways Email list validation automation is crucial for ensuring deliverability and maximizing the effectiveness of your email marketing campaigns. Automating email list validation delivers...
February 18, 2026
After the rush of Black Friday and Cyber Monday, Valentine’s Day marks the first holiday when email marketers get back in the saddle. As a professional...