Why Validity’s email optimization platform outshines the competition.

Test. Analyze. Optimize. Repeat.

Email marketers are under constant pressure to innovate. Email technology, filtering algorithms, and regulations are in constant flux—and as soon as something starts to work, everybody copies it.

So how do you stand out?

Today, top senders rely on Validity’s email optimization platform to outpace competitors and drive more ROI from their email programs.

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Validity is trusted by leading brands across the globe, including:

7 of the top 10 internet retailers • 9 of Forbes’s top 10 Digital Companies • 8 of the top 10 software companies

Why? More Data. More Functionality. More expertise.

What makes Validity different?

Access to the most comprehensive data-collection network.

Validity customers have a competitive advantage, with access to data nobody else can provide.

Not only does Validity provide the widest and deepest intelligence network, but our team also provides 24/7 monitoring, real-time alerts, and actionable recommendations. No matter what happens, you’ll be the first to know, and know how fix it, and how to take advantage of it.

By the numbers:

60+ trap partners, scanning >35 billion messages analyzed per year
100+ reputation partners, scanning >1.5 trillion messages per year
of seeds covering ≈100 providersacross 38 countries.

A single source of truth, curated insights, and integrated testing and validation.

All your email optimizations in one place. Collect your ESPs data, Validity’s end-to-end Performance Monitoring data, benchmark data, and competitive intelligence into a single pane of glass view of your email program, with the tools to test layouts, rendering, subject lines, inbox placement, and validate your lists.

With Validity, customers eliminate finger-pointing and minimize the swivel-chair effect jumping from tool to tool to dig through overlapping, contradictory data.

By the numbers:

Competitive Intelligence covering >35k brands.
>10 million competitive example emails.
Benchmark data from 10million IPs and Domains.
Integrated with 80+ technology partners.
30+ feedback loop partners sharing 300 million ARF reports.

A dependable history of growing and improving email programs.

Validity has a documented, proven methodology for taking good email marketing programs and making them great—and for taking great programs and making them exceptional.

No matter how mature a customer’s email program might be, Validity has the experience to take them to the next level.

Validity has earned leadership roles on critical advisory, regulatory, and working groups including:

The Messaging, Malware, and Mobile Anti-Abuse Working Group (M3AAWG).
European IT Association for Telecommunications (ETIS).
The Email Sender and Provider Coalition (ESPC).
Brand Indicators for Message Identification (BIMI) Group.

Which means our customers are on the forefront of email delivery, ensuring they have the best programs today and are positioned to maintain that advantage as the industry and technology evolves.

By the numbers:

Customer often see >15% improvement in revenue per email.
>4,000 Customers in >70 countries.
>150 partner and reseller network.

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Join over 4,000+ companies already growing with Validity.

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Validity customers have a few things in common.

They are competing for attention.

In the head-to-head battle for attention in an overcrowded inbox they realize data is a competitive advantage, as is having the tools and team behind them to sort signal from noise.

They need think strategically and act quickly.

When things don’t go as planned, they need to identify, diagnose, and resolve incidents as soon as possible, without a goose chase through multiple data pools from different vendors.

They want to stay on top of the evolving delivery ecosystem.

They want to be head of changes in:

The technology ecosystem that supports email delivery.
The algorithms deployed to sort and filter email.
The best practices required to navigate the above.

Providing the best possible customer experience is business critical.

Their subscriber experiences are critical contributors to lifetime customer value, and better data about the CX means they can make more effective improvements.

If this resonates with you, you’re in the right place—we’ve helped thousands of marketers thrive when faced with these challenges.

Join over 4,000+ companies already growing with Validity.

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Our customers love us.

“It’s important that we send on-brand, well-rendered messages, regardless of where our Customers choose to receive them. Adding this layer of testing has been an important step towards standardizing how our emails appear across the board. We love that [Validity’s] tools are intuitive, provide us with proactive notifications, and can scale across programs as our needs expand.”

Jason Permenter
Manager of Campaign Development
Southwest

“[With Validity] our inbox placement rates, sending to both B2C and B2B audiences, have risen to an impressive 91-98%. We are clear there’s a straight-line relationship between better inbox placement performance and Philips’ program revenue. We also now have a deep understanding of what affects our deliverability and why, which has improved our engagement levels significantly.”

Charlie Wijen
Digital and CRM Specialist
Philips

“Validity for Email gives us business-critical insights into the post email send world. It gives us reassurance and confidence that our marketing dollars and efforts are being monitored from email launch, all the way through to landing in the customer inbox. [This] is one of the main reasons why we partner with Validity as their reputation in the industry is world-class.”

Dzuy Hoang
Director, Lifecycle Marketing
SurveyMonkey

The Validity difference

Validity is the market leader in email optimization and delivery monitoring, with the services and support needed to ensure success. Three key areas that make Validity the market leader:

Better Data

Industry Expertise

Technology Partners

Validity’s Data Network vs Competitors

The world’s largest end-to-end email delivery and performance monitoring networks.

Our Competitors

AVAILABLE DATA

Postmaster Tools (Google/MSFT)
ESP Metrics
Validity Seed Networks >99 providers
>20 Billion messages per year

Postmaster Tools (Google/MSFT)
ESP Metrics
Typical Seed Networks 30-90 providers
<10 Billion messages per year

REPUTATION NETWORK

100+ Partners
>1.5 Trillion messages per year

Minimal, based on aggregate data
already available SNDS and GPT data

TRAP NETWORK

60+ Partners
>35 Billion messages per year

1-2 partners
<1 Billion messages per year

MAILBOX DATA

6 Partners

<2 partners

Universal Feedback Loop (uFBL)

30+ Partners
>300 Million ARF reports per year

None

Competitive Intelligence Network

35K+ Brands
>10 Million messages per year

None

Deeper Industry Expertise

Validity is a major contributor to various industry groups, helping lead the way to define how email communications can be used safely and efficiently, and ensuring email continues to be the most–used tool for B2B and B2C communications.