The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification ™ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
In recent years, marketers have flocked to AI—but their audiences aren’t quite sold. Martin Sorrell, founder of the global WPP advertising empire, summarized AI’s timeline perfectly. He referred to 2023...
Viajar Barato is a Brazilian online travel agency that offers a wide range of tourism and entertainment products, including vacation packages, hotel bookings, tickets, tours, and cruises—all conveniently accessible from the comfort of your home.
Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
Shopping season is a big competition, and we want you to come out ahead. Learn how to prepare for every email scenario this fall and into 2026 from two retail brands.
Our new report, The State of CRM Data Management in 2025, delivers unfiltered insights from 602 CRM users and stakeholders, revealing surprising stats like: 37% of CRM users reported losing...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
September 12, 2025
Ultimate Guide to Holiday Email Marketing The holidays are characterized by festivities, happiness, and lots of shopping. U.S. shoppers spent $241.4 billion
September 5, 2025
In recent years, marketers have flocked to AI—but their audiences aren’t quite sold. Martin Sorrell, founder of the global WPP advertising empire,...
August 21, 2025
Transactional or otherwise triggered email messages are likely some of the most important messages your organization sends to your clients or users. The definition...
August 20, 2025
If there's one thing to say about the landscape of email metrics, it's that it's constantly changing. The email marketing industry now measures success using...
August 1, 2025
Email remains a phenomenally effective marketing channel. The Litmus State of Email 2025 report quotes an...
July 28, 2025
Why Does DMARC Fail? Troubleshooting Email Authentication Issues Email is one of your most important communication tools, whether you're running marketing campaigns, prospecting new clients, or...
July 9, 2025
It often seems the one constant in the email industry is that the email industry is constantly changing! Mailbox provider requirements, email filtering,...
July 7, 2025
Email accessibility has always been an important part of inclusivity—and thankfully, more states and countries are finally starting to prioritize it.
July 1, 2025
Since launching in 2018, Gmail annotations have evolved into a key feature of Gmail’s promotions tab. What exactly are they?
June 24, 2025
Would you ever willingly alienate 25 percent of your marketing audience? Of course not. But if your content isn't built on a...
