Quickly identify and remove invalid email addresses from your lists to improve the performance of all your email campaigns.
Verify customer information at the point of capture to prevent invalid data from entering your database.
Automate keeping contact data fresh with Validity’s Bulk Verification API to prevent stale data from damaging your sender reputation.
Connect BriteVerify to your go-to platforms to automatically verify your contact’s emails, phone numbers, and mailing addresses.
The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.
Advanced deliverability tools that enhance your Litmus workflows.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
Every December, we look forward to the DMA Awards hosted by the Data & Marketing Association in London. It’s a night to celebrate the year’s most groundbreaking marketing work—and an excuse to finally dust...
Copeland is a global leader in sustainable heating, cooling and refrigeration solutions for commercial, cold chain, industrial, and residential industries. They help reduce carbon emissions, improve energy efficiency, and safeguard perishable food and medicine through the use of their climate-friend
The holiday shopping season is in full swing, but the 5 weeks between Thanksgiving and New Years Day is still the most crucial period for retailers. By early ...
Our new report, The State of CRM Data Management in 2025, delivers unfiltered insights from 602 CRM users and stakeholders, revealing surprising stats like: 37% of CRM users reported losing...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
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For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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December 12, 2025
Every December, we look forward to the DMA Awards hosted by the Data & Marketing Association in London. It’s a night to celebrate the year’s most groundbreaking marketing work—and an excuse to finally dust off our black-tie attire. It’s always exciting to see Validity customers get their moment in the spotlight for their achievements! Here’s a look at the impressive...
November 5, 2025
AI in email marketing has been a topic of discussion for years. But in the past few months, it’s truly exploded—just in time...
October 29, 2025
If your phone is still running iOS 18.7, but you’re hearing buzz about iOS 26, you might be wondering: what happened to iOS...
October 16, 2025
Gone are the days when all emails landed in one giant inbox pile. Today’s inboxes are smarter, using tabs and categories to sort...
October 8, 2025
Did you hear that U.S. shoppers spent $241.4 billion during the 2024 holiday season (an 8.7 percent increase...
October 3, 2025
Gmail is shaking things up again just in time for the peak holiday season! When Gmail originally...
September 29, 2025
Data enrichment is the process of adding third-party data to your existing data to create a richer, more comprehensive understanding of your customers and prospects,...
September 26, 2025
Gmail has made it easier for their users to unsubscribe from unwanted email programs—and email marketers should be grateful! Easier unsubscribes should...
September 22, 2025
As email marketers, we understand the importance of creating timely, engaging content that drives conversions during the holiday season. However, we must...
September 15, 2025
How to Take Control of Data Quality Management At Validity, we like to call data “the good four-letter word.” It's probably easy to see why—CRM data...