Email Marketing Essentials: 2023 in Review, 2024 in Focus

Change is the only constant! In 2023 email has been surfing the AI tidal wave, predictive personalization and in-email shopping are now mainstream, BIMI logos have verification checkmarks in Gmail and Yahoo, Apple introduced Link Tracking Protection, and new privacy legislation is now a reality in another seven US states.

There’s plenty more to come. Google is implementing its new 24-month inactives deletion policy. The Gmail and Yahoo requirements around authentication, unsubscribing, and complaint rates are imminent (spoiler alert—two-thirds of email programs aren’t compliant!). And new AI legislation is already in the pipeline.

On top of all this, deliverability continues to get harder. It’s enough to make heads spin!

Join our expert guests as we review all the biggest email developments from 2023, and what we’re predicting for 2024, including:

• How they dealt with these challenges
• Black Friday performance, and holiday season prep
• Preparing for the Gmail/Yahoo changes
• Email marketing predictions for 2024

In-house expert Megan Farquharson will also review all the latest global email KPIs, and how they’ll trend as the year closes out.