Hacks to Engage, Convert and Monetize Your Customers

Many email programs face two conflicting challenges. Consumers have reined in discretionary spending, making them less responsive to email promotions. Senders are under increased C-level pressure to send more emails to older/less engaged subscribers to generate more short-term revenue.

Caught in a vicious circle of declining engagement and deliverability, how do responsible email marketers square this circle? Johanna Morlock-Abbasi from The Bradford Group has the answers and will share her most effective hacks to keep customers engaged and primed to spend as the revenue-critical Q4 peak sales season approaches.

Join us to hear about:

• Top alternative tactics to keep customers engaged and spending
• Marketing to “needs” versus “wants”
• Why understanding price elasticity is key
• Is $20 off $100 more effective than 20%?
• The revenue impact of great deliverability!

Validity’s in-house expert Julie Stuck will also join us to review the latest global email KPIs, and how they’re trending.