Mike Piispanen
COO

As Chief Operating Officer at Validity, Mike Piispanen helps manage the company’s expansion, overseeing strategies that deliver future innovations for data management, sales productivity, and email marketing optimization.

Prior to joining Validity, Piispanen served as Chief Process and Operations officer at Cision Ltd., where he led the development, enhancement, and optimization of business operations, business process engineering, and merger and acquisition activities. Before Cision, he spent 16 years serving in a number of roles within Nasdaq’s Corporate Solutions business area, guiding and leading businesses on their journeys from small start-up through acquisitions, mergers, and carve-outs. In his last role at Nasdaq, Piispanen served as the Global Head of the Public Relations and Digital Media verticals, where he oversaw a $200M global business area that served 10,000 enterprises around the globe and was supported by over 600 sales, product, and service professionals.

Mike holds an MBA from the F.W. Olin Graduate School of Business at Babson and a BS in Engineering from Worcester Polytechnic Institute.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of satisfied Salesforce administrators

GridBuddy

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability and unique applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time