eBook

What the Heck is Mail Privacy Protection?

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Learn how to turn Mail Privacy Protection into a win for your email program.

Mail Privacy Protection (MPP) is the latest privacy feature Apple has introduced with iOS 15. This feature prevents email senders from using tracking pixels to measure open rates and device usage, while also masking recipients’ IP addresses to prevent location tracking.

This introduces a huge change for marketers. With now limited insight into who is opening your emails and how to tailor the consumer experience after the fact, there is an immediate need to adjust your engagement reporting strategy. But don’t worry, because Validity is here to help you navigate this shift.

In our eBook, What the Heck is Mail Privacy Protection?, you’ll learn everything you need to know about MPP to turn it into a win for you and your email program, including:

  • What MPP is and how it works
  • How MPP affects email senders and recipients
  • Strategies and tactics for responding to MPP
  • Tips and tools to help you continue to drive results through your email campaigns

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time