What the Heck is MPP? The Impacts of MPP One Year Later

See what’s changed in the year since MPP’s launch—and what marketers should expect next.

Mail Privacy Protection (MPP) is the latest privacy feature Apple introduced with iOS 15 in September 2021.

The feature sent shockwaves across the email industry. Among other setbacks, marketers can no longer use tracking pixels to measure open rates and device usage.

Unfortunately, many marketers are still in denial about MPP’s full impact. They’re flying blind with limited insight of who’s opening their emails and how to tailor the consumer experience after the fact.

For the expert insights you need to learn the truth about MPP (and how to conquer it!), download this eBook.

Look inside for details on:

A refresher course on what MPP is and how it works
Fresh data revealing how MPP is affecting open rates, inbox placement, subscriber complaints, and more
Tips and tools to help you mitigate MPP’s impacts and continue to drive solid email performance

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