Mail Privacy Protection (MPP) is the latest privacy feature Apple introduced with iOS 15 in September 2021.
The feature sent shockwaves across the email industry. Among other setbacks, marketers can no longer use tracking pixels to measure open rates and device usage.
Unfortunately, many marketers are still in denial about MPP’s full impact. They’re flying blind with limited insight of who’s opening their emails and how to tailor the consumer experience after the fact.
For the expert insights you need to learn the truth about MPP (and how to conquer it!), download this eBook.
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