Reaching the inbox is pivotal to the success of any email program. But without a solid sender reputation, emails can end up in the spam folder—or blocked entirely.
When senders aren’t smart about maintaining their sender reputation, all the time and effort put into crafting email campaigns quickly goes to waste. Emails don’t make it to the inbox, performance suffers, and ultimately, ROI plummets.
To avoid this fate, download this all-in-one toolkit.
1. Blog: Deep Dive into Sender Reputation
Your sender reputation can make or break your email program. But what exactly is sender reputation? How is it determined? And why is it such an essential part of maintaining a successful email program? This blog post answers your most pressing sender reputation questions and gives you the insights you need to set your email program up for success.
2. Webinar: Be top of the inbox with deliverability 101
You create a killer email campaign, hit send, and bam—it’s waiting in your subscribers’ inboxes, ready to be opened and clicked. It’s that simple, right? Wrong. The path to the inbox is more complicated than most senders realize. In fact, one in six emails fails to reach the inbox. This on-demand webinar reveals how sender reputation affects the journey to the inbox and offers practical tips and tricks to help you navigate the complex world of deliverability.
3. Guide: Clueing in on List Hygiene: Catch the Culprit of Poor Email Performance
List hygiene plays a big role in determining whether your emails make it to the inbox or the spam folder. If your list isn’t clean—or comprised of valid, positively engaged subscribers—it can damage your sender reputation and have deadly consequences on your email performance. Check out this guide to learn the nine most common culprits of poor list hygiene and tips on how to catch them.