Case Study

Philips Case Study

Validity’s Certification helps Philips maximise deliverability and revenue.

Philips is a globally recognised household technology name with a marketing strategy that is heavily reliant on the email channel. Serving multiple audiences located across different business sectors and around the world, Philips had serious challenges with email deliverability and performance.

Read this case study to explore how Validity’s Certification massively improved Philip’s reputation and deliverability across global mailbox providers, providing a robust platform for growth, innovation and more revenue.




BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features