[Data In Sight] Inside the State of CRM Data in 2025: Key Trends and Insights

CRM data is the cornerstone of any successful business.

But managing data is becoming chaotic with AI, expanding tech stacks, evolving privacy laws, and the growing demand for personalized messaging. How will these changes shape the future of CRM data management? Will we all lose our hair before a solution is found?

Don’t worry! Cynthia Price, Validity’s SVP of Marketing, and data expert Olivia Hinkle have the answers! In this episode of Data In Sight webinar, they broke down key findings from Validity’s State of CRM Data Management 2025 report (based on insights from 602 CRM users and stakeholders) and went beyond the numbers to help you stay ahead.

In just 30 minutes, you’ll gain context behind surprising stats like:

• 37% of CRM users say their company loses revenue due to poor data quality.
• 76% report less than half of their organization’s CRM data is accurate and complete.
• 45% admit their company’s CRM data isn’t ready for AI

…and more!