DemandTools

7 Ways CRM Data Sabotages Sales and Marketing Teams

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Your guide to finding lost CRM treasure.

Treasure. It’s what keeps businesses—including every well-managed pirate enterprise—afloat.

For sales and marketing teams, this treasure isn’t golden goblets or pearls. It’s the data sitting in their customer relationship management (CRM) system.

There’s just one problem: Too many organizations turn a blind eye to data quality issues that make this resource less valuable.

To recover your lost CRM treasure, follow this guide. Look inside for details on:

  • The top 7 CRM data quality issues that hinder sales and marketing performance.
  • How to conduct a data quality assessment without draining time and resources.
  • How to turn your data into a weapon that improves campaign effectiveness, customer engagement, lead quality, and bottom-line revenue.

Get your guide today!

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features