Treasure. It’s what keeps businesses—including every well-managed pirate enterprise—afloat.
For sales and marketing teams, this treasure isn’t golden goblets or pearls. It’s the data sitting in their customer relationship management (CRM) system.
There’s just one problem: Too many organizations turn a blind eye to data quality issues that make this resource less valuable.
To recover your lost CRM treasure, follow this guide. Look inside for details on:
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