DemandTools

7 Ways CRM Data Sabotages Sales and Marketing Teams

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Your guide to finding lost CRM treasure.

Treasure. It’s what keeps businesses—including every well-managed pirate enterprise—afloat.

For sales and marketing teams, this treasure isn’t golden goblets or pearls. It’s the data sitting in their customer relationship management (CRM) system.

There’s just one problem: Too many organizations turn a blind eye to data quality issues that make this resource less valuable.

To recover your lost CRM treasure, follow this guide. Look inside for details on:

  • The top 7 CRM data quality issues that hinder sales and marketing performance.
  • How to conduct a data quality assessment without draining time and resources.
  • How to turn your data into a weapon that improves campaign effectiveness, customer engagement, lead quality, and bottom-line revenue.

Get your guide today!