The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification ™ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
Would you ever willingly alienate 25 percent of your marketing audience? Of course not. But if your content isn't built on a foundation of accessibility, that’s exactly what might happen. ...
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Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
Four email pros join Guy Hanson to chat about their favorite takeaways from Litmus’ State of Email Report—and how you can apply them to your work.
To get started creating more inclusive, effective email campaigns, follow this checklist. Look inside for details on: The right way to use semantic HTML How to optimize images with descriptive...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
April 18, 2014
Two weeks ago today, Yahoo became the first major mailbox provider to publish a DMARC policy of reject. For those of you who are not familiar with DMARC and don’t know what a reject policy is, this means that Yahoo has a line of text in their DNS record telling mailbox providers (MBPs) to reject...
November 26, 2013
Ok. So it’s not my anniversary, but who doesn’t like to celebrate a special occasion? Your subscribers are no different. While many marketers have...
September 27, 2013
Signal Spam, the French-based anti-spam initiative founded in 2005, is a unique organization. Their member roster includes Senders, ISPs, Security Vendors, Law Enforcement and...
September 16, 2013
Return Path will be holding our first webinar for Australia and New Zealand on the 24th September. Join us for this 45 minute...
May 9, 2013
It’s 2013, what can you really do with two dollars? Maybe buy a pack of gum, snag two cheeseburgers off the dollar menu, create...
February 18, 2013
I remember when I got hold of my first DMARC reports, almost a year ago. Finally, something new and shiny for me to...
February 14, 2013
Can setting up a DMARC record really be that easy? Absolutely! Remember, it’s only one line of text. Honestly, it’ll probably take you...
November 6, 2012
If you have noticed your email authentication key for DKIM failing recently, you are not...
October 17, 2012
We talk a lot about the importance of gleaning subscriber feedback, providing various choices with your mailstream, and essentially giving the subscriber control over...
September 6, 2012
Over the past several years I reviewed the deliverability and reputation of many marketers. While every company has their strengths and weaknesses when it...
