September 6, 2016
Today’s consumers have more buying options than ever before—and thanks to email marketing—they’re constantly reminded of it. Not only does this create more competition between retailers in stores and online, but it expands the competition to the inbox—especially during the holiday season. Identifying a strategy now can set the stage for a successful...
August 10, 2016
Welcome to How The Top 500 Internet Retailers Collect Email Sign-ups (2016), an analysis of how retailers promote their programs, leverage mobile optimization,...
August 8, 2016
Email marketing failures, such as landing in the spam folder, being blocked, or being delivered too late, can wreak havoc on any...
June 27, 2016
A customer’s perspective may be that a perfect e-receipt is an exact copy of a traditional receipt but in a digital format, whereas a...
June 17, 2016
Father’s Day is less than a week away. And if that realization just sent you into a state of panic, you’re not alone. According...
June 15, 2016
It should go without saying that the security of your mailing infrastructure is closely tied to your sender reputation and is a...
May 28, 2016
by Rozina Hussain, Product Manager Email marketing isn’t going anywhere. According to a survey by Econsultancy,...
May 12, 2016
You just found out that your IP address is now on a blacklist. The ominous email you received mentioned a low...
May 11, 2016
As the saying goes, “you only get one chance to make a good first impression.” This quote can be applied to many scenarios like...
May 6, 2016
It’s time once again to celebrate the mother of all holidays, Mother’s Day! Just how important is this day for mothers…and retailers? According to...