Advanced deliverability tools that enhance your Litmus workflows.
October 3, 2025
Gmail is shaking things up again just in time for the peak holiday season! When Gmail originally announced tabbed inboxes, companies tried to game the system by sneaking from the new Promotions tab into the Primary tab. Then Gmail started adding Annotations,...
September 29, 2025
Data enrichment is the process of adding third-party data to your existing data to create a richer, more comprehensive understanding of your customers and prospects,...
September 26, 2025
Gmail has made it easier for their users to unsubscribe from unwanted email programs—and email marketers should be grateful! Easier unsubscribes should...
September 22, 2025
As email marketers, we understand the importance of creating timely, engaging content that drives conversions during the holiday season. However, we must...
September 15, 2025
How to Take Control of Data Quality Management At Validity, we like to call data “the good four-letter word.” It's probably easy to see why—CRM data...
As Black Friday 2025 comes into focus, email subject lines are more important than ever. In our
September 12, 2025
The holidays are characterized by festivities, happiness, and lots of shopping. U.S. shoppers
September 5, 2025
In recent years, marketers have flocked to AI—but their audiences aren’t quite sold. Martin Sorrell, founder of the global WPP advertising empire,...
August 21, 2025
Transactional or otherwise triggered email messages are likely some of the most important messages your organization sends to your clients or users. The definition...
August 20, 2025
If there's one thing to say about the landscape of email metrics, it's that it's constantly changing. The email marketing industry now measures success using...