Quickly identify and remove invalid email addresses from your lists to improve the performance of all your email campaigns.
Verify customer information at the point of capture to prevent invalid data from entering your database.
Automate keeping contact data fresh with Validity’s Bulk Verification API to prevent stale data from damaging your sender reputation.
Connect BriteVerify to your go-to platforms to automatically verify your contact’s emails, phone numbers, and mailing addresses.
The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.
Advanced deliverability tools that enhance your Litmus workflows.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
Every December, we look forward to the DMA Awards hosted by the Data & Marketing Association in London. It’s a night to celebrate the year’s most groundbreaking marketing work—and an excuse to finally dust...
Copeland is a global leader in sustainable heating, cooling and refrigeration solutions for commercial, cold chain, industrial, and residential industries. They help reduce carbon emissions, improve energy efficiency, and safeguard perishable food and medicine through the use of their climate-friend
The holiday shopping season is in full swing, but the 5 weeks between Thanksgiving and New Years Day is still the most crucial period for retailers. By early ...
Our new report, The State of CRM Data Management in 2025, delivers unfiltered insights from 602 CRM users and stakeholders, revealing surprising stats like: 37% of CRM users reported losing...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
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For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
September 15, 2025
As Black Friday 2025 comes into focus, email subject lines are more important than ever. In our Litmus State of Email 2025 report, we asked consumers the main reasons why they delete marketing emails without opening them. Almost 30 percent answered, “irrelevant
September 12, 2025
The holidays are characterized by festivities, happiness, and lots of shopping. U.S. shoppers
September 5, 2025
In recent years, marketers have flocked to AI—but their audiences aren’t quite sold. Martin Sorrell, founder of the global WPP advertising empire,...
August 21, 2025
Transactional or otherwise triggered email messages are likely some of the most important messages your organization sends to your clients or users. The definition...
August 20, 2025
If there's one thing to say about the landscape of email metrics, it's that it's constantly changing. The email marketing industry now measures success using...
August 1, 2025
Email remains a phenomenally effective marketing channel. The Litmus State of Email 2025 report quotes an...
July 28, 2025
Why Does DMARC Fail? Troubleshooting Email Authentication Issues Email is one of your most important communication tools, whether you're running marketing campaigns, prospecting new clients, or...
July 9, 2025
The one constant in the email industry is that the email...
July 7, 2025
Email accessibility has always been an important part of inclusivity—and thankfully, more states and countries are finally starting to prioritize it.
July 1, 2025
Since launching in 2018, Gmail annotations have evolved into a key feature of Gmail’s promotions tab. What exactly are they?
