Key takeaways:
- Scaling your email marketing efforts is key to driving consistent revenue growth and turning unpredictable marketing chaos into actionable results.
- A strong email infrastructure, including proper authentication protocols like SPF, DKIM, and DMARC, is essential for maximizing deliverability.
- Comprehensive email testing ensures flawless rendering, accurate placement, and impactful personalization across all devices and inboxes.
- Email verification helps maintain a clean and actionable list, improving sender reputation and preventing bad data from entering your system.
- Advanced reporting and analytics provide valuable insights to optimize campaigns, monitor reputation, and enhance overall email performance.
Marketing is a complex science. In a single day, you can experience the highest of highs, lowest of lows, predictable patterns, and unexpected anomalies.
But your overall business success depends on revenue growth, which means finding ways to harness the chaos of marketing to drive consistent results.
How is this possible? The answer lies in scaling your marketing efforts. Scaling means expanding your strategies and systems to test, iterate, and analyze your email campaigns.
Sounds easy enough…
Let’s break down how to scale each step of your marketing process and how Validity can help.
Step 1: Email infrastructure
The challenge:
Before you start crafting an email, you need to ensure your email infrastructure is solid. This includes correctly setting up authentication protocols like SPF, DKIM, and DMARC. Authentication protocols are how mailbox providers (MBPs) recognize legitimate senders.
How Validity can help:
This stuff can get pretty technical, but don’t worry! Our team of email geeks can guide you through the alphabet soup of authentication protocols and build a strong foundation.
With Validity, you’ll never have to worry about exceeding your customer support limits—every question is welcome, no matter how small. Plus, you can monitor as many IPs and domains as needed to stay ahead of potential authentication issues.
As your business grows and your email program scales, Validity ensures your foundational infrastructure stays strong—even when you add new IPs and domains to the mix.
Step 2: Email testing—design, development, and placement
The challenge:
Email marketing is one of the most cost-effective channels for driving results. But if your emails aren’t rendering correctly across devices or get placed in spam folders, you risk losing valuable business. After spending time, effort, and resources designing your emails, the last thing you want is for them to appear broken on mobile or fail to reach your audience.
How Validity can help:
To enhance your email marketing, you need to be testing. And we mean testing every email, every time. Regular testing optimizes your emails to look great and perform well across all devices and inboxes.
As your business grows and your email program scales, maintaining thorough testing practices becomes even more critical. Validity helps you and your team test freely without limitations—empowering you to preview emails as often as needed to ensure flawless rendering.
Other software companies often limit the number of seats or tests, which can lead to teams taking shortcuts in quality control. Validity removes those barriers by offering unlimited email previews and seed tests, giving you the confidence that every email will land where it’s supposed to and look its best.
Looking to go a step further? Unlimited personalization component use helps you tailor every perfectly rendered email to your subscribers, creating a unique and memorable customer experience at scale.
Step 3: Email verification
The challenge:
Your emails are ready to send, but what does your email list look like? Marketers often face pressure to grow massive email lists, but the reality is that lists can quickly become inaccurate. Things like job changes, typos or mistakes on form fills, and bot spamming a sign-up form can hurt the quality of your list.
Sending emails to bad addresses doesn’t just impact your campaign—it can severely damage your sender reputation with mailbox providers (MBPs). A poor sender reputation means more of your emails will end up in spam folders, reducing your overall deliverability.
How Validity can help:
Email verification is a game changer for maintaining a healthy list. BriteVerify from Validity can help you identify which contacts on your list are valid and actionable, and which ones aren’t. It doesn’t stop there—BriteVerify also prevents bad data from entering your list in the first place by catching human errors and blocking spam bots at the point of capture.
With Validity there’s no limit to the number of verifications you can perform. You can fully commit to keeping your list clean without worrying about caps or extra fees. As your list grows, BriteVerify scales with you, ensuring your contacts remain accurate and actionable at every stage of your program’s growth.
Step 4: Reporting
The challenge:
Every marketer knows the job doesn’t end after pressing send. Metrics can help you make data-driven decisions to improve your campaigns, but where should you even start?
How Validity can help:
At Validity, we believe more insights lead to better decisions. That’s why we help you track reputation metrics and post-campaign analytics to unlock the full potential of your email program.
Reputation monitoring allows you to assess the health of your program using your Sender Score—a measurement of your sending reputation that works like an email credit score. A higher Sender Score means better deliverability and greater trust from mailbox providers (MBPs). Meanwhile, post-campaign analytics dive deep into performance metrics, highlighting opportunities for improvement with each iteration of your campaigns.
Validity removes restrictions on the number of domains and IPs you can monitor for reputation metrics. You can analyze the performance of all your campaigns, not just a sample, giving you the complete picture. With deeper insights and unlimited scalability, you’ll be able to optimize every campaign and create the best possible experience for your subscribers.
Achieving unlimited growth with unlimited resources
Email marketers face countless challenges at every step of the process, but the right resources can help take your efforts to the next level. At the same time, many marketers are juggling crowded tech stacks, which can add unnecessary complexity to their workflows.
At Validity, we’re committed to making it easy for teams to collaborate and make best practices a priority.
Our pricing model is designed to remove barriers and help teams scale effortlessly. Here’s how we’re removing limitations for marketers:
- Unlimited collaboration: Work freely with your team—no seat restrictions.
- Unlimited email previews and tests: Ensure your campaigns are flawless by running as many previews and seed tests as needed.
- Unlimited analytics and reporting: Dive deep into campaign performance with advanced infrastructure monitoring, IP certifications, and sender reputation reporting.
We’re excited to help our clients break down barriers and achieve seamless, end-to-end marketing campaigns—all under one roof.
Ready to simplify and scale your email marketing? Learn more about Validity here.