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Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Trusted by over 10,000 marketers.

Get to the inbox. Engage your recipients. Increase revenue.

Engaging recipients in the inbox is more challenging than ever. As more brands shift their marketing strategies to focus on digital channels, global email volume is reaching new heights. Higher email volume leads to greater deliverability challenges for senders. It’s more difficult to get messages into the inbox and to avoid being blocked or filtered into the spam folder. Especially since mailbox providers use complex filtering algorithms to decide where to place incoming mail.

Facing these obstacles with incomplete insights into their reputation and inbox placement leaves marketers in the dark and money on the table. It’s time to take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program. See how our solutions can optimize your email performance.

Email Deliverability

With Everest, you have access to the industry’s most comprehensive set of email optimization solutions including placement, reputation, creative, and engagement data.

Sender Certification

With Certification, you ensure your emails reach the inbox by receiving benefits at major mailbox providers to drive increased ROI from the email channel.

Email Verification

With BriteVerify, our email verification solution integrates with multiple email and point of capture platforms to ensure the emails on your list are correct, deliverable, and provide value to your business.

Professional Services

Leave the email troubleshooting and strategy to us. Our team of industry leading email experts helps you improve your email program, resolving your toughest email problems to accomplish your biggest goals.

Email Deliverability

With Everest, you have access to the industry’s most comprehensive set of email optimization solutions including placement, reputation, creative, and engagement data.

Learn More

Sender Certification

With Certification, you ensure your emails reach the inbox by receiving benefits at major mailbox providers to drive increased ROI from the email channel.

Email Verification

With BriteVerify, our email verification solution integrates with multiple email and point of capture platforms to ensure the emails on your list are correct, deliverable, and provide value to your business.

Professional Services

Leave the email troubleshooting and strategy to us. Our team of industry leading email experts helps you improve your email program, resolving your toughest email problems to accomplish your biggest goals.

Email Deliverability

Generate more revenue and increase the lifetime value of your database.

The Everest email success platform provides crucial insights and deliverability guidance from an all-in-one, integrated solution.

Unlike sending platforms and email marketing point solutions whose metrics only tell part of the story, Everest’s exclusive data feeds, access to the largest data network in the industry, and widespread integration and support within the email ecosystem provide the most complete analysis of your email marketing channel. The result? You can get more messages to more people, stand out in a crowded inbox, and execute better campaigns faster.

Sender Certification

Drive more ROI from your email program by reaching more people.

Sender Certification is the only sending practices program that preserves your high inbox placement rates at top mailbox providers.

Sender Certification is an exclusive program built for best-in-class senders, providing added benefits beyond those offered by deliverability platforms and/or email service providers (ESPs). Through continuous monitoring, a dedicated security team, access to exclusive data, and broad partnerships with leading mailbox providers, Sender Certification empowers sophisticated senders to reach more people with every campaign, keep their programs secure, and make more informed decisions.

Email Verification

Ensure high-quality data for a better ROI from sales, marketing, and service.

An email address is one of your digital marketing program’s most valuable assets. However, faulty addresses can be detrimental to your success. Mailing to invalid or problematic addresses damages your reputation with mailbox providers, meaning more of your messages land in the spam folder. This prevents you from connecting with legitimate recipients.

BriteVerify is the industry’s longest standing contact verification solution. It provides secure, scalable validation, so you can build and maintain an actionable database, reach more people, and communicate more effectively.

Professional Services

Elevate your program with customized consulting.

Validity’s global consulting team brings advanced knowledge and industry experience to clients across a range of verticals. We work to help solve unique challenges and achieve specific email marketing goals. Regardless of where you are in your email marketing journey, our team provides expert advice and guidance to help you reach more people, increase engagement, and improve email program effectiveness.

Trust in Email

Trust between marketers, email providers, and consumers has never been more important. Hear from Validity’s Founder and CEO, Mark Briggs, about the importance of trustworthy email, and what makes Validity’s email solutions truly unique in the industry. 

Become the hero of your marketing team.

Set up time with one of our experts to see how Validity will help you get more opens, clicks, and conversions from your email marketing program.  

Check out these free tools to help with email deliverability.

Sender Score

Understand your sender reputation and learn how to improve it.

Validity’s Sender Score provides unparalleled visibility into the health of your email program. Your score will help you gauge the quality of your sender reputation and learn how mailbox providers view your IP address to determine if your messages are reaching the inbox. Understanding your reputation is the first step toward taking control of your email deliverability.

Universal Feedback Loop

Manage feedback loops more efficiently.

Monitoring and managing your complaints via mailbox provider feedback loops is a key component of email deliverability. It helps you identify problematic campaigns and understand why subscribers are marking your emails as spam so you can make adjustments to protect your reputation. Validity’s Universal Feedback Loop lets you set up and manage your feedback loop subscriptions from over two dozen providers in one place.