Inbox Insiders: Email Metrics that Matter

In modern-day email marketing, there’s no shortage of metrics to track. But not all metrics are created equally.

New privacy regulations and the rise of AI tools in the inbox are changing metric benchmarks, forcing marketers to rethink their email measurement strategy.

On this episode of Inbox Insiders, Validity’s in-house email expert Rafael Viana will help you uncover the metrics that truly matter—and the ones that can give you an edge over your competition.

Here’s what you’ll learn in this 30-minute session:

The ins and outs of business impact metrics, reputation metrics, and engagement metrics

How to diagnose email problems using metrics

The industry benchmarks you should be comparing yourself to…and so much more!