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Episode 69: State of Email Live – 10 Email Quick Wins to Boost Your Q4 ROI

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Step into Black Friday week with confidence using these tactics you can implement now.  

The holiday shopping season is in full swing, but the 5 weeks between Thanksgiving and New Years Day is still the most crucial period for retailers.

By early November, you’ve been poring over and refining your strategy for months, right? The beauty of email is that you can always make small tweaks and adjustments to drive better results.

Guy Hanson is joined by experts from Constant Contact, Mapp Digital, and Attentive to share their favorite email quick wins that will help you have your best Black Friday yet.  They’ll also chat about:

  • Tips for keeping your strategy strong throughout the entire season.
  • The ins-and-outs of email subject lines and holiday best practices.
  • Metrics to measure now that will help prove campaign success later.

Ready to make your strategy even stronger?

Speakers:

  • Tara Natanson: Manager ISP Relations at Constant Contact
  • Bob Rubenking: Deliverability Program Manager at Mapp Digital
  • Kurt Diver: Director of Email Deliverability at Attentive
  • Guy Hanson: VP of Customer Engagement at Validity

Validity’s Email Marketing Strategist, Rafael Viana, stars in the popular email analytics segment. He’ll unpack industry insights about email performance, deliverability, and more.