Are These Clicks for Real? The Rise of Bot Clicks and What Marketers Can Do About It
Key takeaways:
Bot clicks are on the rise and can distort email marketing metrics, making it harder to measure real engagement.
Instant clicks, clicks on all links, and a lack of conversions are key signs that bots may be interacting with your emails.
Use tools like time-to-click analysis, honeypot links, and support from your...