6 Email Marketing TrendsYou Should Know to Thrive in 2025.
Download the full report today!New email marketing challenges are popping up every day—it’s hard to keep up!
Shifting consumer behavior, new privacy laws, and AI advancements can make the inbox seem out of reach.
That’s why we created the 2025 Email Deliverability Benchmark Report to bring you an in-depth analysis of global email marketing trends.
We recommend checking out the full report, but if you’re short on time, here are the six stats you need to know to become a better sender today.
Let’s get started!
marketing emails doesn’t reach the inbox.
Global inbox placement rate (IPR) in 2024:
Spam placement rates rose in 2024.
Spam complaint rates (number of subscribers who manually mark a message as spam) are on the rise.
Only 25% of respondents reporting keeping their spam complaint rates below the recommended 0.1%.
Microsoft remains the most challenging mailbox provider to reach.
75.6%
Inbox Placement Rate (IPR) |
14.6%
Spam Placement Rate |
Inbox Placement Rates for other providers |
Spam Placement Rates for other providers |
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Learn more about deliverability across mailbox providers.
Get the full reportGmail IPRs dropped
(due in part to new AI and technological advancements).
Europe remains the top region for deliverability success.
Average regional IPR: 89.1%
